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8 Secrets of Social Media Marketing That Everyone Misses

Social media marketing sounds simple enough to many business owners, but they need to recognize the difference between personal social media use and professional use. Think about it like this: if you make a good pot of coffee to serve your family, then that’s...

7 Ways to Increase the Effectiveness of Your Email Marketing

Are you collecting and using email to market to your current customers? We all know it is easier for someone who already trusts you to do business with you rather than someone who has never heard of you. Local businesses that know their way around email marketing can...

6 Mistakes Businesses Make With Their Reputation

While customer reviews can play a major role in your online reputation, it’s not entirely out of your hands. There are some things that businesses do that can negatively affect their reputations. Your reputation isn’t just in the hands of customers and the people that...

Online Reviews Case Study

97% of consumers now use online media when they’re researching products and services in their local areas, according to a research study done by BIA/Kelsey and ConStat. Among the consumers surveyed, 90% use search engines, 48% use online Yellow Pages, 24% use vertical...

Why Your Business Reputation Is Critical

Yes, the reputation of your business has always been important. It’s one of the things you use to build trust and a loyal customer base. But in today’s digital environment, we have Amazon and Google to thank for why our reputation isn’t just important but critical....

Customer Generated Content

While man businesses struggle with new ideas for their social media properties some are using the help of their customers for content. Having customers share their story about your service also helps others to know, like, and trust you. Here is an example of how...