8 Secrets of Social Media Marketing That Everyone Misses

Social media marketing sounds simple enough to many business owners, but they need to recognize the difference between personal social media use and professional use. Think about it like this: if you make a good pot of coffee to serve your family, then that’s...

7 Ways to Increase the Effectiveness of Your Email Marketing

Are you collecting and using email to market to your current customers? We all know it is easier for someone who already trusts you to do business with you rather than someone who has never heard of you. Local businesses that know their way around email marketing can...

6 Mistakes Businesses Make With Their Reputation

While customer reviews can play a major role in your online reputation, it’s not entirely out of your hands. There are some things that businesses do that can negatively affect their reputations. Your reputation isn’t just in the hands of customers and the people that...