Online Reviews Case Study

97% of consumers now use online media when they’re researching products and services in their local areas, according to a research study done by BIA/Kelsey and ConStat. Among the consumers surveyed, 90% use search engines, 48% use online Yellow Pages, 24% use vertical...

Why Your Business Reputation Is Critical

Yes, the reputation of your business has always been important. It’s one of the things you use to build trust and a loyal customer base. But in today’s digital environment, we have Amazon and Google to thank for why our reputation isn’t just important but critical....

Customer Generated Content

While man businesses struggle with new ideas for their social media properties some are using the help of their customers for content. Having customers share their story about your service also helps others to know, like, and trust you. Here is an example of how...