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Reputation Marketing

Are you paying attention to what people are saying about your business online?

Along with social media networks, people will talk about your business anywhere online… both the good and bad.

Think about it… people do not hesitate to go online to voice their concerns about a business instead of contacting the business directly.

Even worse, sometimes business owners have NO idea that the content is out on the web. This can truly hurt a business’s reputation, which is unfortunate; especially when the complaints are not even warranted.

The game has now changed because when a potential customer searches in Google for your business name plus your local area your reviews are automatically displayed. Imagine one of your potential customers finding a negative post about your business.

If this is the first thing your new customers see, do you think they will be quick to do business with you?  No, they certainly won’t. In fact, most people will automatically decide against doing business with you solely based on this other person’s complaint.

It’s just a fact… people rely heavily on the opinions of others when deciding whether or not to do business with you.

This is why customer reviews and testimonials are so powerful in converting prospects into buyers.  When people see that others love your products, services, or business, they will have no problem doing business with you.

However, if you make it a point to implement a complete online reputation strategy and share that information online, the bad press will be overshadowed by the good press. So when someone does a web search for your company they will either see one bad thing and several good things or they won’t see any of the bad things because they’ll be several pages deep in the search results. Many businesses only utilize one or two strategies for their online reputation. It is recommended that you take a complete approach for each of the strategies to make your business an authority in your industry. It is only with a complete approach that will enable you to be that “go to” business.
Typically, most people only go as far as the first page of search results. If you don’t show up there and they’re specifically seeking you out, they may go deeper but not often more than three pages deep. As long as you’re able to clear up to the first three pages of search results of any negative information about your company, you should be in the clear.

This type of negative feedback about your business that I refer to as online vandalism. This may not always be the result of your negligence or poor customer service. This is why it’s important that you make it a priority to take care of your online reputation. You can be the nicest, sweetest business person and you may still suffer from an online reputation issue.

Having a reputation marketing strategy will not only keep you informed and prepared for what customers are saying about you online, but it will help you grow your business with all the great online referrals you will now receive.

What is the current status of your reputation online. Check out our Reputation Checklist to help you get started today.